Author: Mikea Photo
I know the Decathlon I know
It has been more than ten years in China, especially in the context of the domestic sports brand store’s “strategic retreat” in recent years, it can also expand with about 50 stores each year (
There are nearly 200 stores across the country), and it can be done online and offline. Which exclusive secret of him?
Speaking of Decathlon, Ajie is a Di Fan, because DI love (DIAO) has bought more than 100 pieces of Decathlon products so far, and I also think that I have some understanding of Decathlon. To sum up, there are the following characteristics:
Super high cost performance.
Because Decathlon controls the entire industrial chain from design, manufacturing, transportation, sales, and extremely low marketing costs (in fact, he has not sponsored sports events and does not see Decathlon’s advertisement). And Decathlon’s shoes are not available for boxes, this is also
Low cost. Low
From low cost.
The consistent quality of the world.
The quality of Decathlon products is the same worldwide, and it does not provide “special products” for a certain market. And European and American countries have strict quality and environmental protection
, Products sold in the Chinese market are also in line with the compulsory European and American countries
Essence Whether from fabric or auxiliary materials, or even the glue of shoes, it is qualified and environmentally friendly. In my shoe area, we can’t smell any “taste of new shoes”.
A comfortable shopping experience.
For store shopping, Decathlon provides a hypermarket -style shopping experience. There is no shop clerk who is “enthusiastic that enthusiasm is too enthusiastic” here. Any clerk will only help you after saying hello. And there are only 20 self -operated brands, covering dozens of sports, “visiting the store once to watch the Olympic Games.” For online shopping, in addition to being able to mention itself like a certain east, you can also buy goods online in the store (this trick is too useful: there are often gods on the Internet, there are often gods on the Internet
, But the size of the size that is often required, as long as you can go to the store and change it). In addition, Decathlon does not refuse to return and exchange, which is obviously not only bringing European products, but also European services.
More offline experience.
In addition to providing products, Decathlon provides sports facilities such as table tennis tables, basketball courts. In addition, training services such as roller skating teaching such as roller skating are also held from time to time. Of course, all this is
The attitude of responsible for users.
There was this one in the article outline. See the notice of recall of shoes on the official website. This is startled. International brands are unwilling to recall, and shoes are recalled. What rhythm is this?
In terms of Decathlon online shopping, except
, And yourself
You can buy online. Both
Not synchronized and not synchronized in physical stores. Tmall Store Little
More, the official website is God
Often (follow Aunt Zhang), the store needs you
From time to time
Finally, talk about the idea of writing this article. In fact, in Aunt Zhang, there are too many originals about Decathlon, or even the original strategy, but there is no overall talk. During the planning of this article, Azha specially found Decathlon employees to understand the information, coupled with some of his own humble understanding, and put together this article. This article will count the 20 sub -brands under Decathlon, and introduce those “value” under each brand.
Note: Because this article is not small, it involves many products, only I specially
The product is only posted
Quechua fun, please call me outdoor, climbing brother
The Quechua brand is definitely the highest -selling and hottest product (none of them) in Decathlon. Generally, the brand is close to the entrance and exit of Decathlon stores and occupies the largest area. Most of the parent -child outfits from the TV show “Where’s Dad” from the Quechua brand (because Decathlon’s marketing costs are too limited, these star father and son are basically bought by their own pockets).
Quechua is mainly engaged in outdoor, mountain climbing, and camping products. Needless to say, various series of clothing, more cost -effective climbing shoes, tents, and wilderness all equipment. Next, Azai gave everyone the various value of fun Yue.
Crab up with a velvet.
This is called too many outdoor sports enthusiasts
Essence Less than half a hundred
It has a thickness of 200 grams, which is not bad at all. Really 50
You can’t buy a loss, you ca n’t buy it, you do n’t feel bad when you are dirty. The key you gave 50
, People are still looking for you
Decathlon outdoor velvet coat man thickened shake velvet jacket punching inner dangerous Quechua …
▼ The color is better, and this is more refined,
It is also the price of God.
▼ This “blue card” hiking shoes, 129
The workmanship and materials are OK, and the support is good. this
You can buy international brands and reliable quality climbing shoes, don’t say anything, just place an order. This is very suitable for climbing the mountain once, or it is worked as a “tooling shoes” for the elders at home. For frequent outdoor sports, it is recommended to buy a 399 (wait until
The price is better). Here is a blue brand product, that is, the first price, this is a strategy of Decathlon: some low -end products, and it is cheap to be unimaginable
, By walking. Not to mention that the blue card can’t make money, the sales volume can scare people.
▼ In addition, I have to say this
“2 seconds tent”
Essence From opening to supporting ordinary tents, it takes 15 minutes to skilled workers. Non -skilled workers often
On the way to open. The 2 -second tent developed by Decathlon only takes 2 seconds to open and keep it. This is not a minute. This is
What happened in seconds!
499, the silver on the back is also a 2 -second tent, 399
Essence The network side is cheaper.
Decathlon outdoor automatic fast-opening tent camping double 3-4 double-layer double-layer windows and rain prevention quechua …
▼ Talk about the jacket,
This is the favorite of the courier and the standard of reporters and friends. It is also the work suit of Ahashi.
Regardless of cycling, running, fishing and moving bricks, or sunny or rainy days, there is always one suitable for you, in fact, one is suitable for you! From basic model 149
At the beginning, it is full of cost -effectiveness. The punching clothes are relatively small than other products, because there are few factors for changing seasons. The following is the punching coat of the women’s 199. I took a payment after the filming.
Decathlon men’s and women’s three -in -one jumpsuit outdoor couple model autumn and winter two -piece two -piece quechua …
▼ Let’s talk about Quechua
Essence This is also the best for the infants and children of Decathlon. Otherwise, I won’t come to “salt” where my father goes. The baby clothing of the Quechua brand covers a wide range and involves first -class. It is a good sportswear, but the lack of cotton cotton (except for T -shirts) that Chinese parents who have been broken. In short, I am very
Essence The main thing is that infant clothing often discounts, often 19
Selling: Jiangnan Leather Factory has closed down …
▼ I almost forgot the Quechua bag. In addition to Shenyi, I also have
Essence Just 19.9
I don’t say anything about the color backpacks of the colored backpacks, how the cost -effectiveness looks at it myself.
Decathlon Backpack Men/Female Travel Smart Sports Pack Tide Tide Tide Tide Tarler Tarler Snaping 10L Quechua …
▼ However, Quechua’s pursuit of bags has not given up yet, and
The color of the bag is not as strong as the former. 7 yuan to buy a color, do it yourself.
Newfeel step, low -key new feeling uncle of travel
this is me
The second brand is also the second
s brand. Newfeel is indeed a brand. Don’t be confused with the “Fashion” and “Sport” commonly on shoes and clothing. In fact, uncle is so low -key.
Azha never concealed his preference for the News of the News, and also wrote several related outlets on this website. Mainly this shoe is too comfortable. Newfeel’s shoes basically use extremely soft fabrics, mid -to -high -end models (sorry, just from the original price 249
Start …) Many of the “super insoles” make you fall in love with walking and enjoy thin spring.
Newfeel’s bag is divided into two series daily and travel. The daily bags are completely different from the Quechua brand. Newfeel is more casual and “more memorable” on any occasion. The travel model solves all the needs of the travel. Obviously more than you think, the compartments of each bag are also very practical. There are computer compartments, shoes bags, underwear compartments, etc. You don’t buy a bag. You have bought a comfortable trip.
▼ Newfeel shoe area glance.
▼ Newfeel new style, light walking shoes, good. I must find that Newfeel’s children’s shoes must be found: Newfeel’s Keen look has changed, and the low -key brother also changed his hairstyle!
Decathlon male lady’s breathable cushioning light casual sports shoes, men’s and women’s shoes shoes newfeel …
▼ Super big shoes are here. Portuguese, light surface. 399, good cost performance.
Kalenji Fast Antelope Trail, the light year runner
Kalenji brand, running a running member here in Decathlon. However, in 79
Running shoes and 29
Between the fast -drying running shirts, I even
The core spare parts of the running are naturally running shoes. Kalenji doesn’t know the biggest row in the four major back rows, maybe it is still unable to rank at all. But I think Kalenji’s running shoes are relatively unique, such as weight and style. New styles of new styles are made every year. Compared with the other big side of the millennium, it may be a bit more fashionable. A Photo also likes Kalenji running shoes, and has also opened the box (in fact, Decathlon’s shoes have no box, I really don’t know what to write …).
▼ New mainstream. 349
, Still so familiar
, But this product will
one hundred. The 2016 new Kalenji products make people feel light, light, light. Three -color, what do you choose? No. 1 is mine.
Decathlon autumn and winter new running shoes men’s shock -absorbing support light and comfortable sneakers kalenji …
▼ Another cost -effective shoes, lightweight installation 129.
Decathlon running shoes male light and breathable mesh bright color cushioning comfortable sneakers h kalenji …
The buy is really dry, and the fabric texture is good. It seems that there is an expert called “industry”, often surprised: 29
Is it cost enough?
Decathlon fast dry clothes male spring and summer large size fast drying outdoor sports short -sleeved running T -shirt H kalenji …
▼ Well, when you talk about running, you can’t miss this!
ARTENGO Ai Tenggao, the director of the table tennis feather net
ARTENGO is the director of Sports Ping Yu.com, specializing in table tennis and feathers
Ball and tennis. In these three types of sports, their core components are naturally shots and shoes. For table tennis rackets, you can see it
There are other brands in addition to Hong Shuangxi
There are many brands of rackets; Ai Tenggao’s shooting is also good; tennis rackets can be available, but there are few venues.
▼ Table Tennis racket, good workmanship.
The ball is my focus
Well, not only the cost -effective, but also various series, but also the section view to see you and understand the feathers.
Ball knowledge. the following
They are all 12 buckets
Ball training feather
Ball (12 installations) Bu ARTENGO …
In terms of rackets, still
One -in -one carbon fiber rod, played as amateur, can be used in low -end models. For example, this 810, 129 after it is folded, good and good. The 8 Series is also the mid -end choice of Aiteng Gao’s main cost -effective.
Single carbon carbon fiber training single shots of menu men and women 8 Artengo …
A blue brand feather
Shoes. If you want to be better, it is recommended to be Yenix.
Sneakers children’s mesh, breathable, comfortable and anti -wear -resistant children’s shoes sf arten …
Tribord takes you to cross the sea together
Unfortunately, Tribord has no Chinese name and is a new brand of Decathlon. It was registered in 2014.
For the time being, let’s ask others.
Obviously these projects are too tall in China and there is no place to play. But as equipment, especially shoe and clothing, it is naturally possible.
As a new brand, shoes and clothing are unique. Waterproof navigation clothes are similar to punching clothes, but they are all loose. The unique flat -bottomed navigation shoes are really enjoyable.
▼ Of course, this navigation shoes are of course first
Essence It’s really comfortable and comfortable. Who wearing who knows.
Decathlon sailing shoe men’s anti -salt water anti -salt water new comfortable casual board shoe sailing sea shoes casual shoes tribord …
▼ Shipping, should you be able to wear it as a rainy put on? This is because Arian does not know the sailing movement.
Decathlon navigation jacket Men’s outdoor wind, rainproof, waterproof, waterproof and breathable lightweight jacket 2016 Tribord …
▼ T -shirt, this is what I must focus on. The T -shirt of the triangular board is “not so sporty, looking like a fashionable casual suit”, and basically 40+ sunscreen functions.
▼ In fact, this kind of quick -drying shoes are also very fun. Note, often discount! Intersection Intersection
▼ This flying tray toy is also an Internet celebrity, with good sales. I can’t sail the sea, but I fly.
Nabaiji, I want to swim when it is hot …
Nabaiji is a swimming series. Spring is here, not far away in summer. In the summer, the whole body was thinking of going swimming, not knowing why. The core organs of swimming are of course swimsuit and swimming moster.
Nabaiji’s swimsuit, especially domestic line
Not expensive, basically all hundred
Below, just pick a style you like, but if it is not very thin, buy it with two yards!
The swimming moster is basically this
, And there is a different myopia swimming mirror. In this world, finding a not wearing glasses is more difficult than looking for glasses. The myopia goggles must be very practical.
▼ Sometimes, I really do n’t know if I want to go swimming, or I want to see this …
▼ Myopia glasses are coming, avoiding the blindness of the water.
▼ Summer is also the season for children. There are baby in the family. Hurry up!
DOMYOS is suitable, bodybuilder comes
Domyos likes fitness, from fitness to equipment. However, Azhao still focuses on introducing fitness clothing and infant clothing. As for the equipment, it is not convenient to put it in a cage room. If there are villas, they look down on this grade.
As the logistics of the indoor gym, comfort is the first place, and the AFC introduces the clothing series with high elasticity and comfort. Of course, there are also infants and children.
The infant series of all brands of Decathlon, the most photographed
Quechua fun and Domyos are suitable.
Quechua is more suitable for outdoor wear, Domyos is more suitable for indoor wear, in addition to the latter more practical cotton texture.
▼ Women’s tight training pants, provide each length and short versions, how do you feel?
▼ This time men’s “main T -shirt”, 39
, Cotton material, sells very well, is a little thin. Quality is not as good as the triangular board brand.
Decathlon Sports T -shirt Men’s short -sleeved printing round neck fitness short -sleeved spring and summer new Domyos ma …
▼ Men’s cotton sportswear, it’s also me
Among the basic series are all hundreds
Without it, there will be individual colors that are rare
▼ In the baby area, there are very many styles, mainly clothing and children’s shoes.
▼ The following high cost -effective styles.
Kipsta, three big balls watch me
Kipsta is a Decathlon in charge of football, basketball and volleyball, and
tight! body! Clothes!
Member. It is true that in the three major balls, there are giants such as Nike and Adi, and these products are sometimes not too expensive when they are shopping and Haitao. But here is more cost -effective. The equipment used in three big balls will not be made
It’s right. Here we will focus on the small football and tights of pure child toys.
▼ Small football, too many moms and dad bought for bear children as toys. Well, this time the store is still special. This ball is very good, and the material is the environmental protection of Decathlon.
Theme Memorial Football No. 1 5 Ball Chinese Football Brazil Germany KIPSTA …
▼ In terms of tights, there are famous Andma and Higgins internationally, but
Often tall. Under Decathlon, there is also the tights of Domyos upstairs, but there is no comfort of Kipsta.
oxelo, the favorite of youth wheels
All the sub -brands of Decathlon are mainly facing adults. However, Oxelo exceptions, small O mainly controls roller skating, skateboarding, scooter and the like, and it is mainly facing teenagers.
Roller skating, skateboarding and scooters are actually very popular among the young teenagers, and the penetration rate in China is not low. In addition to all the clothes and shoes of these sports, the Oxelo brand also mainly includes wheels, skateboarding, scooter, helmet and other appliances. And many of them are high quality,
▼ Oxelo District List.
▼ Skate, it seems that the trial was dirty.
▼ A favorite roller skates.
▼ This should be a blue brand.
In addition, the difference between the Oxelo brand and most other brands: stores often hold training
Inesis, Wed’ze, Fouganza, SOLOGNAC Search, Caperlan, Geology, Simond
Inesis golf enthusiast
Golf has never flew into the movement of ordinary people’s homes in China. At present, it is still a high sport for me. The INESIS brand is often in an inconspicuous place. In fact, golf enthusiasts are very special in Decathlon. But Inesis’s Polo shirt is really good. There are LOGOs, work clothes at work, and leisure roads at get off work. They are all good choices.
▼ The quality of this model is not bad. Blue brand, you know.
Decathlon men’s summer short -sleeved POLO shirt men’s cotton comfortable collateral solid color T -shirt Inesis …
▼ Golf sports are tall, but golf is still not expensive, 12 capsules 39
Wed’z to play snow, sports on the snow
Unlike Europe, Chinese ski sports have been on the way to popularize. Ski products are often not very important in Decathlon Stores. And the author visited Decathlon in a bright spring morning, and it actually had a product that played the snow brand. Is it the season to change the season?
However, for the gloves of the Snow brand, and the super good down jackets, they still have fresh memories. No, me, I
Just wear down vests that play the snow brand. His down jacket fabric is not ordinary smooth.
Geologic, archery motion in the game
Shooting, archery, is not a exercise problem in China,
It is a legal issue
Essence Such sports products are naturally smart at the level of toys.
Look, the following toys.
▼ The corner of the “booth” is basically the vast majority of the booth.
There is a dart plate, there is one on the back of my study.
Decathlon dart dart target professional 18 -inch dart set with 3 dart needle Geologic …
SOLOGNAC search for deer, where is the deer?
This is a worthy of Decathlon’s dedicated to hunting hunting. Yes, this is a friend, because: value!
Although hunting in China is also a legal issue, hunting shoes and clothing really don’t really
Searching for the product, often camouflage or brown. Such clothing has a rough rush on the upper body. Also, because of searching for shoe and clothing and its reliable, it is very good as a tooling shoe.
▼ This color, military fans like it. No, this is also a product that often broke the news, that is, the ugly, unbelievable pants!
▼ Camouflage T -shirts, there are definitely many friends who like it.
Decathlon camouflage T -shirt tide men and women spring and summer pure cotton couple outdoor sports short -sleeved Solognac …
▼ I bought this shoe to send my family during the Spring Festival. At that time 149
Caperlan Jiang Tai Gong, a wishful hook
Caperlan is a fishing brand. Fishing is a very popular leisure in China, but the foreign strong dragon cannot be able to get the Lord
This ground snake, the same thing is similar, in
It’s so cheap. In addition to its own brands, Decathlon also sells other brands, such as Leberle, Baker, etc.
▼ Fish rod, fish rod, has its own brand, B cards and L cards.
▼ Luya pole. They are all their own brands.
▼ Actually, I am more
This is this dress. There are three colors, this is gray -green. Whether it is fishing vests or photography vests, or photography vests are called fishing vests. Anyway: this vest photographer can use it.
When putting it on it, others will think you are a photographer!
This product often discounts 149.
Decathlon fishing vest multi -pocket fishing vest photography vest male director vest Caperlan …
Fouganza, riding on the horse is Prince White Horse
Equestrian, not what I can do with ordinary values, at most, it is to go to the park to spend 15
Ride a circle. As an elegant movement, equestrian equipment is also very elegant.
▼ Equestrian booths are also small. That helmet is beautiful, and the boots are very suitable for small poetry crystal.
▼ This vest is very beautiful, only
is not it
Simond, Simon, the girl said you are handsome
SIMOND is a climbing enthusiast, with surname S, no surnamed D. However, this is a niche movement. No “booth” was found in this store. The high -altitude operation of rock climbing does not seem to need to buy equipment once occasionally. However, there are no pictures and have not been played.
But from the official website, it is clear that Simond is still operating, mainly with some insurance buckle and clothing. Because it is really unfamiliar,
I don’t do it here
Aptonia, Geonaute, Orao, I am the most selfless
In these three brands, Azhao positions them into a logistics department and is a member of the sports. Aptonia mainly provides guards such as legs, ankles, waist protection. GEONAUTE is in charge of electronic products, including heart rate meters, sports watches, sports cameras, lighting equipment, compass, etc. This is indeed a good friend with Quechua. Orao brings telescope and glasses.
▼ Aptonia ankle and knee pads, everyone needs to see, the cost performance is very good.
▼ Geonaute’s headlight. The entire lighting equipment here is not cost -effective, and basically plastic. powerful
Can find a product that is much better here,
As long as half. So none
▼ This RHYTHM 50 basic charter table, there are many sun orders on the Internet. Be good at
▼ The corner of Orao glasses area. The goods here
Not expensive, super hundred
There are not many, but they are all products of regular manufacturers, formal optical lenses. Don’t be greedy for cheap fake Lei and a friend, fake goods hurt glasses. The existence of Orao, let the huge profits. Because of its cost -effectiveness and authenticity, AFC
Baby, this is not a stall. It’s really not a stall …
Decathlon city fashion tide sunglasses casual travel driving sunglasses men and women anti -ultraviolet Ora Orao …
B’Twin, bicycle must be!
The bicycle brand is the finale. B’Twin provides all related to cycling, in addition to cars, as well as accessories and parts. However, the bicycle field is where Decathlon is discussed more, basically:
Bicycle stacking, no profit; car lights and code tables are huge profits.
I bought three bicycles in Decathlon, but it did not buy much accessories and parts. Does this seem to be talking about? Native
In the field of bicycles, Azai ash is often
The new 520 series, that is, the upgraded version of the past 5.3 (the configuration is not an upgraded version of 5.2).
Special offer 1999
Essence This mid -range configuration is enough to use most people. this
Buy the all -aluminum alloy frame (the main sheet metal is done well), the front and rear wheel dishes, the 27 -speed Acera gearbox, and the lock -locking suspension (this is very useful on the road). Because bicycles are also a big topic, do not do detailed expansion, otherwise it will be written for three days and three nights. Bicycle problem, some experts Lao Wan!
▼ The bicycle area is one skimming, of course, the most watched mountain vehicle area. Decathlon’s adult mountain car provides SML three size. My height of 175 is suitable.
▼ Quietly pushed a 520 to a corner and said: I love you!
Decathlon Mountain Bicycle RR520/540 (5.3 oil disc 26/27.5 -inch version) Shimanomt Btwin …
▼ Holding the saucer brake, spraying red caliper. Is the civilian sports car?
▼ Next is the gearbox flower drum lever and brake handle. They are all very good, especially the handle of the brake handle, which is better than the 500 series.
▼ Use 3*9 = 27 -speed Acera series flower drum. This gearbox system is very good.
▼ The light cushion, naturally there is no buffer. Beginners must wear a professional cycling suit containing a cushion, or add a plastic soft cover to the cushion.
▼ The lock -locking shock is full of sincerity.
▼ Specific model labels, do not buy friends online.
▼ Well, each car is assembled by the clerk in the store. When the sale is sold, it can be debugged again.
▼ In addition to mountain cars, there are actually highway cars. Essence Essence
▼ Lantern, a small light is easy to break. Do not
▼ However, it is the code watch that is legendary to the Decathlon. How much do you have to make by two or three hundred and one block? What? Top -match wireless code watch 99
Is it? I don’t recommend everyone to go
Buy those 38
Most of the 38 functions are unreliable. Since Decathlon can correct the errors, the correct section of the gauge
To a hundred
Inside. What else do you want? Do not! Bicycles must be brought, and the code watch is also brought! Intersection Intersection
There is no goods on the online store, and you can’t get on the link.
The end must be a stingy
This article is right to be the love letter of Di Fan to Decathlon. The writing is more messy, and there is no fine composition. The values after reading are true love. However, although this article is the introduction of the entire brand of Decathlon in the network, it also
Dozens of models
Very worth buying
The items, but these are all dragonflies.
Some people will say: Decathlon is Suskon! Photo you
The single product is a fighter in the silk! In fact, Decathlon is highly cost -effective, but it is not synonymous with low -end. Decathlon has all -level products from low -end to high -end products in Decathlon, but due to sales problems, basically stores and online stores are mostly low -end series, but some stores will have high -end products (official website on the official website (official website (official website (official website (official website (official website (official website (official website I didn’t have to buy it. This is what the store manager can decide to enter). Ace to everyone
It is indeed the middle and low -end products in the Decathlon store, but the low -end low -end is not low -quality and low -quality. This is the most values of Decathlon.
Here, I hope that Di Fan will communicate a lot, and passers -by will turn fans. Decathlon is really good. Can use domestic brands
Buy the quality of international brands and provide first -class shopping and after -sales experience.
It is about to enjoy the spring of spring, which is the moment when you enjoy the “thin” spring; Decathlon, this brand story is dedicated to everyone.