Global Cosmetics Brand Top Ten
Brand Finance released the annual ranking of the 2022 global cosmetics brand 50 -the world’s most valuable cosmetics companies.
L’Oreal was the top of the list, and Estee Lauder, Gillette, Nivea, and Jiaolan followed in the top five. Fifth to ten are Clinique, Doffen, Pan Ting, Lancome, and Kanier.
The total value of all 50 brands reached $ 130.7 billion. Among them, there are 18 US brands, accounting for 41.53%; 10 France, accounting for 28.39%. 5 Britain, accounting for 6.81%. There are two brands in China shortlisted, and Baique Antelope and Nature Hall are ranked 14th and 38th respectively.
Founded in 1909, L’Oreal is the world’s largest skin care and cosmetics group. It is also one of the top 500 companies in Fortune. The headquarters is located in Paris, France.
L’Oreal started from hair dyeing business, but quickly got involved in other cleaning and beauty products. L’Oreal currently sells more than 500 brands and thousands of separate products in various areas of beauty business: hair dye, perm,
, Skin and cleaner, cleaner, cosmetics and perfume.
Today’s L’Oreal Group has a scope of operating in more than 150 countries and regions. It has 150 branches, 42 factories, 21 R & D centers, more than 100 agents, and 86,000 employees worldwide.
It is worth mentioning, from
From the perspective of L’Oreal’s equity distribution, Nestlé, the world’s largest cosmetics company and the world’s largest food company, has maintained partnerships since 1974. Nestlé has always ranked
L’Oreal’s second largest shareholder after the Beidou family (founded family).
There are many brands of L’Oreal, which are usually classified according to their own target markets, such as professional products, counter brands, popular brands and active cosmetics.
HR Helena, Lancome (Lancome), YSL (Saint Laurent Beauty), Giorgioarmani (George Armani Beauty), Biotherm (Biotherm), Kiehl’s (Keyan), Yue-Sai (Yuxi), L’Areal Paris (L’Oreal Paris, ), Jazz, Garnier (Canier), Vichy (Vizi) and so on.
After two years of global cosmetics sales declined, L’Oreal’s performance rebounded sharply in 2021, and the brand value almost returned to the epidemic. With the powerful brand portfolio and professional market segmentation in hand, L’Oreal continued to lead the global cosmetics industry.
In 2022, the value of L’Oreal’s brand was about $ 11.2 billion, ranking
The world’s top 500 is 173.
2. Estee Lauder
Estee Lauder is one of the world’s largest skin care, cosmetics and perfume companies, and is still expanding its business.
In 1946, the American female businessman Estee Lauder and his husband and his wife founded Estee Lauder. She named the company in her name
She quickly proved her business and smell in business, in 1953
Her first perfume Youth-Dew’s youthful dew soon became the best-selling perfume, which is still the choice of many people to this day.
Lauder himself was also selected by Time Magazine in 1998 as the only woman in the 20th century’s most influential business genius.
Estee Lauder’s brand value increased by 39%to $ 7.9 billion, which increased three rankings in the ranking of cosmetics companies this year, exceeding Gillette (brand value decreased by 8%to $ 6.9 billion), Nivea (brand value rose 10%to $ 6.8 billion ) And Jiaolan (brand value rose 8%to $ 6.1 billion), becoming the world’s second largest most valuable cosmetics brand, and also the fastest growing brand.
Estee Lauder includes
Estee Lauder, Clinique, Sea Blue Mystery, Yuemu source and many brands.
In 2021, Estee Lauder ranked 493rd in 2021 Forbes Global 2000 and 262nd in the world’s top 500.
Gillette is the internationally renowned shaving care brand. In 1901, King C. Gillette was founded
In the first year of the American Safety Shaver, only 51 razors and 168 knives were sold in the first year.
In 1904, the company renamed the company to the Gillette Safety Shaver, and quickly began to expand to the region outside the United States.
Gillette’s first explosive growth appeared during World War I.
Military regulations require each soldier to have their own shaving tool packs. Gillette designed a box bag decorated with the US Army and Navy badges to sell their shaver.
Gillette’s khaki security shaving knife set for the US Army during the First World War
In 1917, 1.1 million shaved knives were sold.
In 1918, the U.S. military began to distribute the Gillette shaving set to each U.S. soldier, and Gillette sold a total of 3.5 million razors and 32 million knives. Millions of soldiers were used to using the Gillette shaver for daily shaving.
After the war, Gillette used this in domestic marketing, strengthened the habit of developing during the war through advertising, and expanded the market by launching a newly improved security shaving knife. From 1917 to 1925, Gillette’s sales The amount has increased by ten times, and dozens of offices and subsidiaries have been established in Europe and other parts of the world.
“Old -style” Gillette Safety Shaver, manufactured from 1921 to 1928
Since then, Gillette has been the leading brand in the world of shaving care, occupying two -thirds of the global shaving market market share, and is in an absolute leading position. 2005
(P & G) Gillette for $ 57 billion.
In 2022, the Geelie brand value was about $ 6.9 billion,
2022 World Brand 500th 318th.
A German personal care brand focuses on skin and body care. It is headquartered in Burger
The company owned.
In the 1930s, Bayer Master produced various products, such as black oil, shaving cream, shampoo, facial cleanser and toner.
During World War II, the “Nivea” trademark was confiscated in many countries.
In the 1980s, the Nivea brand expanded to the global market.
2021 Nivea brand value
$ 6.807 billion, ranking
2022 World Brand 500th 330th.
Guerlan is a French perfume, cosmetics and skin care brand, and one of the oldest brands in the world.
Founded in 1828, Pican Jiaolan opened his perfume shop in Paris and was attacked by members of Paris. In 1853, Pierre Jailan created the Emperor’s Water of Emperor Napoleon III and his Spanish French wife, Eau de COLOGNE IMPériale.
Used so far, and for him
The title of Her Majesty’s official perfumer was won.
Jaelan has been owned and managed by members of the Jailan family since its establishment. Until 1994, French multinational investment company French multinational investment company, Joy Hennessy -Louis Vuitton Group (LVMH), which was focused on luxury brands.
In 2021, the Jiaolan brand value is about $ 6.1 billion,
2022 World Brand 500th 364th.
It is an American skin care product, cosmetics, laundering supplies and perfume manufacturers.
Estee Lauder Company
Subsidies and sub -brands.
In 1967, American Fashion Magazine “
The editor -in -chief of Ms. Carol Philips. In her article “Is Perfect Skin Created”, a novel and unique skin care theory is proposed,
Estee Lauder noticed this article and quickly invited
Carol Philips founded Clinique Cosmetics Company-
Follow Estee Lauderhe
After that, the third brand of Lauder Group, Clinique, was born.
In 2022, Clinique brand value is about $ 6 billion,
2022 World Brand Fortune 500 372.
Doffen (Doffin (
Is British multinational consumer goods company
Its American personal care brand.
In 1957, Dove’s beauty block appeared in the US market. It promises to women that they do not make their skin dry like ordinary soap, and it is true. Therefore, the DOVE brand and the user began to establish a very trustworthy relationship
In 1999, Doffen began to promote global and came to China in 2002.
As of 2022, the Dove brand was worth about $ 5.1 billion, ranking ranked 449th in the top 500 in the world.
Pan Ting is a brand of hair care products under Procter & Gamble. In 1945, Hoffmann-La Roche was first launched in Europe. It was acquired by Procter & Gamble in 1985 to compete for the “beauty product” market, not just functional products.
In 1994, Pan Ting became the world’s number one hair care brand after launching in 55 countries and regions, with sales of more than $ 1 billion. By 1996, it was leading in 78 countries and regions. By 1998, it was a leading position in the shampoo market in 90 countries and regions.
As of 2022, the value of the Pan Ting brand was about $ 4.75 billion, ranking ranked 486th in the top 500 in the world.
Lancome was founded by Ji Lim Donano in 1935 and business partner Amanda Petty in France. It was originally a perfume company. The name Lancôme is inspired by Lancosme Forest in the Brenne area in central France.
In 1935, Lancome launched its first five perfumes at the World Expo in Brussels: Tendre Nuit, Bocages, Conques, Kypre and Tropiques. The first all -around repair cream was launched in 1936.
Lancome was acquired by L’Oreal in 1964 and quickly became part of its luxury department. Today, Lancome is involved in multiple product fields such as skin care, makeup, perfumes, and provides luxury skin care products, perfumes and cosmetics at high-end prices. The main population has a high degree of education and income level, and mature women aged 25-40.
As of 2022, the Lancome brand value was about $ 4.59 billion.
Founding, mainly production protection
Hair and hair dyeing products were acquired by L’Oreal in 1970, becoming L’Oreal’s popular market cosmetics brand.
Hair dyeing and
Hair care expands to the field of skin care.
As of 2022, the value of the Canier brand was about $ 4.1 billion.
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