Esprit (ESPRIT) was founded in 1968 by Machael Ying, and the company is located in San Francisco, West Coast, USA. Brand covers women’s clothing, men’s clothing, sports, children’s wear, jewelry, underwear, footwear, licensed products, etc. Recently, they launched a new visual image designed by the Pentagram New York office.
That’s right, your eyes don’t deceive you, there is no obvious difference between the new and old identity. In this case, this is a good thing, because Esprit is one of the most iconic fashion identities, so tightening the nut and bolt Make it to continue working. It seems to be the best way. In any case, the new old identity is great, the new identification streamlines some letters through some subtle adjustments, and opens the overall spacing between letters and letters in a pleasant way.
The new custom font is great, and it has made an excellent work while maintaining the geometry of the identifier. Rendering is very wide, from serious stationery materials to vibrant bags, they look very good.
In general, this is a tight sign evolution, and it has added a very useful full-size and write-to-custom font, which will serve as a powerful brand assets and keep its brand in the next few years.