In the past year, the all -meter mask has sold more than 26.3 billion, WIS won the championship, and the mythical research has become the biggest dark horse.

The mask has become one of the essential skin care products for beauty lovers. The entire meson data surveyed by the Ortou Data Consulting Company shows that during the rolling year of 201910Mat (November 2018-October 2019), the all-meter mask sells for more than 26.3 billion yuan. Research and membrane Family Family ranked first three.

Text 丨 Xia Tao

Rolling annual sales of over 26.3 billion yuan B2C e -commerce attraction the most

According to Embio data, during the rolling year of 201910Mat (November 2018-October 2019), the online 40+ home appliance manufacturer’s mask sells for 26.316 billion yuan, the average transaction price is 61.3 yuan, and the average price of items is 96.5 yuan. B2C e -commerce retail sales reached 186+ billion yuan, Taobao’s C2C e -commerce retail sales were 77+ billion yuan, and market retail sales were mainly concentrated on the B2C platform, accounting for 70.7%.

过去一年全网面膜热销超263亿,WIS夺冠,肌司研成最大黑马

Domestic brand leading line online film sales

Data show that in TOP20, the number of domestic and foreign brands accounted for 50%. The top ten local brands accounted for 6 seats, namely WIS, Film Family, Yudi Fang, Yiyi, Natural Hall, and Baique Antelope. Among them, WIS won the championship with 1.3 billion yuan.

过去一年全网面膜热销超263亿,WIS夺冠,肌司研成最大黑马

Tmall suck gold the most

过去一年全网面膜热销超263亿,WIS夺冠,肌司研成最大黑马

Among TOP30 best -selling stores, there are 23 Tmall stores, JD.com, Hema Xiansheng, and Taobao stores are shortlisted for 5, 1, and 1 respectively. WIS flagship store, Tmall Supermarket, and Family Family Family Family Family Family Family Store leads TOP3. From the perspective of the brand, WIS is popular. Other shortlisted Chinese flagship stores (Tmall) are the Family Family Family, Nature Hall, Person, Yiyi, Yudi Fang, Frenchman, Baique Ling, Herboris Family, MVE, Xiaolong, Zelai, Bi Suntang, Framelin Card , True Zhen, Herborist.

过去一年全网面膜热销超263亿,WIS夺冠,肌司研成最大黑马

WIS Hydramal Mask Win Tmall Mask Best Sales first

过去一年全网面膜热销超263亿,WIS夺冠,肌司研成最大黑马

The data shows that moisturizing the water supplement mask, bubble mask, acne mask, ampal mask, egg mask, and brightening mud mask are popular. The price section is concentrated between 45-350 yuan. From the perspective of the best -selling ranking of the product, WIS hydraulic mask, natural hall supplement mask, Perlaya black sea salt bubble mask is high.

过去一年全网面膜热销超263亿,WIS夺冠,肌司研成最大黑马

Meidi Well Hydrum Moisturizing Mask won the best -selling single product of Jingdong mask No.1

Data show that among TOP30 items, the number of foreign -funded brands and domestic brands is 20:10, respectively, and the average transaction price is 100+ yuan in foreign products. Brand procurement is concentrated in Volkswagen brands such as Midi Well, Tigeting, Chunyu, Makeup Lei, and Steri Yan. The product type selection mainly focuses on hydration, oil control, anti -allergy acne, brightening and repairing anti -wrinkle.