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Why do you not buy a sports car for young people for young people?

Volkswagen is ridiculed by domestic netizens to be the car brand that knows the most Chinese consumers. This is actually not groundless. First of all, Volkswagen, as one of the earliest batch of joint venture brands to enter China, has not only provided a lot of product choices, but also like Langyi. , Tuyue and other special models specially created by Chinese consumers; and these special models are more suitable for Chinese consumers’ vehicle demand, so they have been high in sales. This has also contributed to the popular brand. Sales giant in the Chinese market.

大众这些为年轻人打造的运动轿车 为何大家却不买账?

Taking the annual data of 2020 as an example, Volkswagen’s sales in the domestic market reached 260,4732 units, and the sales data exploded all domestic joint ventures and independent brands.

大众这些为年轻人打造的运动轿车 为何大家却不买账?

Today, the Chinese market is gradually becoming younger. Consumers in the post -90s are gradually becoming the main consumer group of the market. Essence In contrast, the public seems to be particularly interested in the future market main force. It seems that the brand’s models of young consumers seem to be the golf of FAW-Volkswagen, and SAIC Volkswagen’s special supply for such consumers. The model Lingdu.

But looking at the sales data of the two cars, in fact, the performance of the two is not prominent in the market. In June, the monthly sales volume of golf and Lingdu was 8014 and 1416, respectively. Especially Lingdu, as a special model created by SAIC Volkswagen for Chinese consumers, its product highlights should be more in line with the demand for car purchase of domestic consumers than other global models, but why is this car that “knows Chinese consumers best”? Brand, young consumers made by sports cars did not buy it?

大众这些为年轻人打造的运动轿车 为何大家却不买账?

Speaking of Volkswagen Lingdu, it also has a very stalk name, which is “wide -body coupe”. At the beginning of the model of 2014, SAIC Volkswagen wanted to create a coupe model that positioned young people. Lingdu’s overall visual focus is indeed lower, and the front face is more flat, to create a coupe posture, and the overall design sense is indeed younger than its own products such as Langyi and Passat.

大众这些为年轻人打造的运动轿车 为何大家却不买账?

However, although the design is more youthful, the overall design language is also the “public face” that domestic consumers are very familiar with. Although the detail design is indeed different from its own products, the overall design language is too high but it gives people a kind of people. The feeling of changing the soup does not change the medicine. At the same time, since the product focuses on the design selling point, but the design of Lingdu itself does not have too many design highlights, such as the rear door or frameless door, which also causes many consumers to compare it to it. Don’t buy it.

大众这些为年轻人打造的运动轿车 为何大家却不买账?

In terms of interior, Lingdu, as the earliest domestic model in China to replace the MQB platform, at that time, Langyi and Pokémon still adopted the PQ34 platform. Sagitar used the PQ35 platform, and even the Magotan and Passat were still using the PQ46 platform. Lingdu has already used the MQB platform. The new platform brings not only the optimization of the chassis texture, but the interior design is also significantly different from other popular models.

Although Lingdu really has the level of exceeding the same level in the materials and craftsmanship, the overall design is mature and stable, and it is somewhat a little bit different from the positioning of its wide body coupe. To put it simply, you find a person who does not understand the car to see Lingdu’s interior. Lingdu will not give people a sense of youthful and sporty, but it is more like a father driving a car.

Earlier Lingdu provided by the power choice of power is very rich, not only the 1.4T engine that distinguishes high and low power, but also 1.8T version, and the GTS model is equipped with a 2.0T engine with a maximum power of 220PS, and it is also designed to design The exclusive appearance kit and GTS logo, but after a large and small modification optimization, the old 1.8T power version and the GTS model equipped with 2.0T have exited the stage. Today, Lingdu has only 1.4T that distinguishes high and low power 1.4T. The engine has a maximum power of 131ps and 150PS, respectively.

Some people say that a large part of Lingdu sells well because it is too expensive. In the early years, the GTS model with a 2.0T engine was as high as 228,900 guiding prices. The threshold for buying a car is also the standard of standard joint venture A -class cars.

Of course, as a product that is the same as the A-Class car market, it will inevitably be compared by consumers. At first glance, the price of 99,900-161,900 in La Yi is indeed cheaper than Lingdu’s 1499-186,900. However, Langyi’s package contains more entry 1.5L power versions and old models sold in Tongtang after the rename of Langyi. Compared with the 1.4T version, the price of 149,900,900 is not large from Lingdu.

From the perspective of the price of a single model, the current price of Lingdu is indeed a bit high. The high -power version of the 1.4T comfort version is 176,900 yuan, while the Langyi 1.4T luxury version only costs 158,900. Fortunately, Ling Du has a larger terminal discount blessing. Under the 33,000 terminal cash discount, the gap with the landing price of the 1.4T luxury version of the Langyi 1.4T luxury version is only about 7,000 yuan.

Judging from the sales volume in June, Lingdu single monthly sales were only 1,416 vehicles, while Langyi’s single monthly sales reached 18,446 units, the gap is very obvious. In addition to the lower choice of Langyi threshold, many people think that the poor space level in Lingdu’s car is the most important reason for the low sales volume.

大众这些为年轻人打造的运动轿车 为何大家却不买账?

This analysis is right, but it is not completely right. From the perspective of the wheelbase performance related to the space in the car, Lingdu’s wheelbase is 2656mm, while the wheelbase of Langyi reaches 2688mm. In addition to the differences in the wheelbase, Langyi uses a simpler torque beams with a more simple structure. And Lingdu uses a multi -link independent rear suspension with more complicated structure and space. The difference in the suspension does lead to the performance deduction of Lingdu’s riding space.

However, the more complicated suspension design brings to Lingdu’s better driving texture. The Lingdu Tianshen based on the MQB platform has a heavy and stable driving experience of German cars. Still the support when turning and changing roads, Lingdu is much better than Langyi.

But as far as the normal car experience is concerned, although Ling Du’s rear space is not spacious, it is definitely enough. The rear leg space is 190 ~ 350mm, and the cushion length is longer than Langyi. There will be some extra points on the top. And for most young consumers, daily vehicles only need to take care of the passenger needs of 1 to 2 people. Unlike family consumers, there is a greater obsession with space. Lingdu is completely for young consumers. A model with excellent driving texture.

Compared with Lingdu’s pricing and space, the reason why Lingdu is not popular among young consumer groups is on brand and maintenance. From the perspective of the brand, parents and consumers obviously recognize the brand’s brand power, but they dare to try new brands and are not willing to choose young consumers who are too similar to their parents. Lack of youth and vitality.

大众这些为年轻人打造的运动轿车 为何大家却不买账?

At the same time, because Volkswagen’s 1.4T engine needs to add 95#gasoline, this also led to the fuel of car maintenance costs. Lingdu compared to the same level of Civic and Angkaira, which has higher expenses. Based on the calculation of 20,000 kilometers a year, the actual fuel consumption of Lingdu 7.8L/100km of fuel consumption is 12090 yuan a year, and the actual fuel consumption of 92#gasoline is 10,725 yuan in the actual fuel consumption of only 7.5L/100km. Essence

大众这些为年轻人打造的运动轿车 为何大家却不买账?

As the earliest batch of products to replace the MQB platform, Lingdu is now reaching the replacement. Although the power is still highly used to follow the existing 1.4T engine, the new model will be created based on a more advanced MQB EVO platform. The current 4615mm has grown to 4784mm.

It can be seen from the new Lingdu declaration map published by the Ministry of Industry and Information Technology that the vehicle will use a slip -back body shape, and there is a high probability that the borderless door and a hatchback tailgate design will be added. In this way, Ling Du was really a veritable wide -body coupe.

大众这些为年轻人打造的运动轿车 为何大家却不买账?

The design of the current Lingdu has become conservative, coupled with insufficient design highlights, and not excellent space level has become a consumer criticism. But today the new MQB EVO platform has renewed the design of the Volkswagen family, and the eighth -generation golf based on the platform has also made significant improvements in intelligence and digitalization. Although Volkswagen CC is known as the most beautiful Volkswagen, the price is close to the Audi A4L, but Lingdu, which has more design highlights, more space optimization, smarter, and lower threshold for car purchase, maybe it can really be played in the young consumers’ population. A sky; of course, how the new car pricing is particularly critical.

大众这些为年轻人打造的运动轿车 为何大家却不买账?

大众这些为年轻人打造的运动轿车 为何大家却不买账?

大众这些为年轻人打造的运动轿车 为何大家却不买账?

大众这些为年轻人打造的运动轿车 为何大家却不买账?

大众这些为年轻人打造的运动轿车 为何大家却不买账?

大众这些为年轻人打造的运动轿车 为何大家却不买账?

大众这些为年轻人打造的运动轿车 为何大家却不买账?

大众这些为年轻人打造的运动轿车 为何大家却不买账?