The classic slogan of “Vivi Dou milk, joyful”, many post -70s and post -80s are familiar. When it comes to Vivi Group, people’s first reactions are Vivi soy milk. Vivi Group is one of the best in the soy milk industry. It once occupied 80 % of the market share. It is the first brand of Chinese soy milk. It is also known as the “Chinese soy milk king”! In recent years, Vivi Group has continuously changed its demand, from “milk powder” to “liquid soy milk”, to tea, wine, drinks, etc., and the scope of hunting is becoming wider and younger, and the brand is becoming younger. Today, Vivi Group has more than 30 soy milk and milk production bases and more than 100 modern food and beverage production lines. In the past 30 years, it has grown into a large enterprise group with a total asset of 20 billion yuan. It is recognized by the industry as China’s largest soy milk food manufacturer, and has also been awarded “one of the top ten food manufacturing companies in China”.
Soy milk old name
Glowing brand vitality
Weisa Group was established in 1992. It is a large -scale enterprise group with “ecological agriculture, large grain, and large food”. Viwei starts from ecological agriculture, and builds standardized and large -scale raw materials production bases through direct investment, shares operations, and signing long -term contracts. The Suihua non -transit gene soybean base, the Jiamusi Tangwang River Valley high -quality rice base, Henan Zhengyang high -quality small grain peanut base, Huanghuaihai high -quality wheat base, and the Guizhou alcohol ecological winemaking base, and the Yichi source organic tea planting base.
Enterprise development does not happen overnight. In 1981, Cui Guiliang, the chairman of Viviene, was also a technician in the Tongshan rice mill. He was born in this factory for more than ten years. Cui Guiliang, who loves to think about, quickly developed a new type of food -Vivi Milk Powder. In 1989, the predecessor of Vivi Group’s “Tongshan County Datiao Town State -owned Rice Plant” began to build the first soy milk powder production line. At that time, only dozens of employees and assets were only one million. Then Cui Guiliang hurriedly created the Vivienes Group. While developing soy milk, I glanced on “advertising”. In the early 1990s, the TV series “Desire” landed on the Xuzhou screen, and Cui Guiliang bought the special broadcast right. A month later, “Desire” successfully swept thousands of households, and Vivi soy milk also became famous. By 1994, Vivi’s sales reached 500 million, which also became my country’s largest soy milk powder producer.
At the end of 1994, Cui Guiliang bought CCTV’s golden time advertisement. From 1996 to 2005, Vivi soy milk was the first sales volume of similar products in the country. In 1995, he was awarded the title of “Chinese Soy Milk King”, and in 1998, he was rated as a “national first -class enterprise”. According to statistics from the product sales survey of large-scale retail enterprises in 2018, the “Vivi” brand of bean milk powder for fifteen consecutive years (2003-2017) has the first comprehensive share of similar products market.
Milk wine and oil tea
Industry more blooming
In recent years, Weiwei has started from ecological agriculture, and has established standardized and large -scale raw materials production bases through direct investment, participation operations, and signing long -term contracts. The Suihua non -transit gene soybean base, the Jiamusi Tangwang River Valley high -quality rice base, Henan Zhengyang high -quality small grain peanut base, Huanghuaihai high -quality wheat base base, and the Guizhou alcohol ecological winemaking base, and the Yiqing source organic tea planting base.
At the same time, Vivi Industry also involves agricultural resources, food, beverages, grain and oil, wine, tea, etc. It has well -known domestic and foreign brands such as “Vivi” China’s well -known trademarks and Tianshan Snow, Chew, Six Dynasties, Zhijiang, Guizhou Alcohol and other well -known domestic and foreign brands. The company has more than 30 soy milk, milk, drinks, liquor, grain and oil and snack production bases in Xuzhou, Xi’an, Suhua, Zhengyang, Jiamusi, Zhuhai, Wuxi, Wuhan, Weifang, Jinan, Xinjiang, and other places; Annual production capacity of 120,000 tons of soy milk powder, 12,000 tons of soy milk powder, 6,000 tons of oatmeal, 300,000 tons of wheat treatment capacity, and 100,000 mu of Tangwang River high -quality rice production base.
In August 2015, in order to seek product breakthroughs, Weiwei launched glass bottle liquid soy milk based on its own advantages on the basis of fully investigating the market. The scene shows the precise positioning and industry responsibility of Vivi soy milk. It is a well -deserved leader in the soy milk category.
Vivi Soybean Powder has learned the experience accumulated by the 30 years of soybean processing of Vivi Group, and strictly selected Northeast high -quality non -rotation soybeans as the main raw material. 16 procedures such as drying, all physical indicators are higher than the national standards. Compared with traditional self -made soy milk, it is safe, reliable, delicate, and easy to absorb. Vivi soy milk has become another heavy member of the Vivi soy milk product family.
It can be seen that the development of Weiwei has always practiced the spirit of “pursuing excellence”, and took the lead in passing the ISO9001 quality management system certification, ISO22000 food safety management system certification, HACCP dairy food safety management system certification, ISO10012 Measurement management system certification, ISO14000 environmental management system certification, integrity management system, energy management system, integration management system and occupational health and safety management system certification.
Return to agriculture
Strategy to make a big food
In 2016, Viviest also proposed the strategy of “big agriculture, big food, big food”. The business returned to agriculture again, and a grain of beans started “big agriculture, big grain, large food”. “Great Agriculture” refers to: build industrial clusters, build a modern agriculture of “green, ecological, and open”; “big grain” refers to: the advantages of layout, promote the integration of “collection, processing, processing, and trade”; “Refers to: rich product structure, advocating” joy, health, sharing “brand culture.
The strategy of “big agriculture, big grain, and big food” is the development model of Viva’s diversified industrial development. While selling brands, it expands the upstream of food, such as production, processing, warehousing and transaction.
At present, Weiwei has established grain production and storage bases in Jiangsu, Henan, Heilongjiang and other places. At the same time, it has also jointly established CNCC and Kunlun Wanwei. Weiwei plans to build a comprehensive grain industrial park integrating collection, processing, and trade.
Organize, edit | Zhang Ziyu