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Chenguang Stationery’s total revenue in 2020 was 13.138 billion yuan, an increase of 17.92% year -on -year

Shanghai, April 1, 2021/ PRNewswire/ – March 29, Chenguang Stationery (603899.SH) announced the 2020 annual report. The data shows that the operating income of Chenguang stationery in 2020 (2019 111.41 in 2019 is 111.41 ), A year -on -year increase of 17.92%, the net profit attributable to shareholders of listed companies was 1.255 billion yuan, an increase of 18.43%year -on -year.

Chenguang Stationery (603899) achieved operating income of 13.138 billion yuan in 2020, an increase of 17.92%year -on -year.

2020 is an extraordinary year. The new crown pneumonia’s epidemic has a huge impact on all walks of life, and the stationery office industry is facing severe tests. Faced with this uncertainty, Chenguangzhongzhong became a city, worked hard, actively deployed the epidemic prevention and control, promoted the re -production of the factory, and handed over a satisfactory performance.

2021 is the beginning of the “Fourteenth Five -Year Plan”, and it is also the beginning of the new five -year strategy of Chenguang. Chenguang should use new development concepts to improve the quality and efficiency of development. Through strategic measures such as high -end and online promotion, digitalization, MBS, and mergers and purchase such as strategic support to achieve the mission of “making learning and work happier and more efficient” and becoming a “world -class morning light” vision.

Product power continues to improve the comprehensive advancement of traditional core business

In 2020, Chenguang products have continued to improve. The anti-core automatic pencil won the American IDEA design award, achieving the four major international awards of the Industrial Design (German Red Dot Award, the German IF Award, the Japan G-Mark Award, the American IDEA Award) Grand Slam; officially established the “Chenguang Global Design Center- “Israeli Studio” attracts more overseas outstanding designer resources to empower products and brands; and has won two first prizes of the Science and Technology Progress Award of the China Light Industry Federation.

Chenguang Technology accelerates the development of online distribution, accurately matches the development of traffic explosive products, and has a variety of online products for product development and landing to improve the online sales of Chenguang products. Explore opportunities with the brand; attach importance to market order management and strengthen the control of the distribution system. The growth rate of online business is significantly higher than the industry level.

Chenguang has made progress in corporate brand infrastructure, corporate brand communication, and corporate public relations. The cherry blossom season, children’s season, test season and other theme brand season activities were launched. The brand and product information accurately reached the core circle, and the brand influence and reputation have been further improved.

Chenguang Stationery (603899) focuses on deep cultivation of traditional business and achieve steady growth

(1) Popular product track

With “digging, linkage, product power” as the keyword, continue to promote strong commodity strategy, product development reduction and quality increase, the product structure continues to optimize, and continuously improves a single contribution. Cooperate with offline distribution channels to promote categories to increase the compulsory counterpart rate.

(2) Excellent cultural and creative product circuit

Combined with the terminal sales scenarios, improve the development and presentation plan of key categories to form a strong functional cultural and creative product camp; the head star items and core explosive products are mainly enhanced to enhance the contribution of single products, and mature series of products and trendy stationery. Create a plate with a high price of stationery.

(3) Children’s art product circuit

Optimize the product structure, focus on the promotion of long -term products and sub -new products, and strengthen the contribution of key products; accelerate and expand online product lines and opportunities categories, and create online explosive products. At the same time, professional art and intensive puzzles have been expanded.

(4) Office product circuit

Strengthen the development and promotion of office products, form an overall product solution to achieve core products on the cabinet; create an online office product camp, and increase online sales rapidly; focus on “big customers”, “big categories”, “big platforms” key development and development and development and development and development and “big platform”, and “big platforms” focus on development and development and development and development and “big platforms” and “big platforms”. Breakthroughs, comprehensively promote the development of key large -scale office terminal customers in China.


Steady development of emerging business

In the past year, Chenguang Retail Store has developed steadily, actively creating a fine cultural and creative store for groups and service models, comprehensively developing Jiimi Miscellaneous Agency, and piloting the Chenguang Life Museum. In 2020, the business of retail stores was greatly affected by the new crown epidemic, and passenger flows gradually rebounded in the second half of the year. The Chenguang Life Museum (including Jiumi Miscellaneous Agency) realized total operating income of 654.84 million yuan, an increase of 9%year -on -year. As of the end of 2020, the company had 441 retail stores across the country, including 80 Chenguang Life Museum and 361 Jiumi Miscellaneous Agency.

In addition, as the group’s key office supplies B2B comprehensive e -commerce platform, Chenguang Kepi continues to grow. Chenguang Kei Puli has developed its own channel advantages, optimized resources, strengthened emergency guarantee capabilities such as epidemic prevention goods and logistics, and helped the majority of enterprises to carry out protection work efficiently. With professional electronic trading systems, intelligent warehousing and logistics management systems, high -quality product supply chains and personalized services, the Chenguangkolip business has continued to develop. In 2020, operating income was 50.27 million yuan, an increase of 37%year -on -year, and the influence of the brand’s influence in the direct sales market in the office was further increased.

Chenguang Stationery (603899) emerging business continues to work hard

Under the guidance of the new five -year strategic planning, Chenguang will continue to adhere to the mission of “making learning and life happier and more efficient”, focusing on consumers, attach importance to technology and product innovation, consolidate the competitive advantage of core businesses; Standing services and new retail businesses; actively expand the international market; promote digitalization, organizational talents, and investment mergers and acquisitions with synergistic effects. Through the above four aspects, the vision of “world -class morning light” is realized.

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Chenguang Stationery (603899) focuses on deep cultivation of traditional business and achieve steady growth