We have seen a lot of tea packaging
There are classic beauty and young trend
There are many exaggerated designs
Let the friends call “spicy eyes”!
Under the trend of convergence of the face value of tea packaging
But more and more consumers think
The excessive packaging tea has lost its essence of its essence
But don’t be afraid, Brother Bao will take everyone to “return to the truth” today
Look at the real return to nature
Tea packaging
What kind of ingenuity ~
↓↓↓
Xiangwo tea
VIA: Qinggou Design [Xiaoyue Wangjing high -end packaging group Dragon Shaw]
Xiangwo Tea from one of the top ten famous tea in Guangdong
Always
Taking Zen tea culture as the brand concept
The image upgrade of this little black can
IP visual hammer with the word “elephant” as a brand super symbol
Further grafting product connotation from a cultural perspective
The carved graphics on the small black pot
around
The word “elephant” uses positive and negative design techniques
Except the super IP of Xiangwo Tea
in
The combination of handmade tea, tea, rare earth and other elements
Cleverly formed a pair
Tea collection of Takayama Tea Garden
Reappear the natural growth environment of tea
Look again
Upgraded bottle
Inspired by young people nowadays
Favorite “Easy Bar” shape
Simple and neat appearance
More in line with the pure mood of Zen tea
Coupled with the use of aluminum tank materials and flat design
Save costs while
It can make the packaging more younger
The top of the aluminum tank can be spinned and twisted
The layered lid extracts the characteristics of the landform characteristics of Chatian
Show the landscape of tea origin
Texture
Let the design surrounding a circle
Express the IP symbol of Xiangwo tea about “elephant”
Color, use
Nostalgic black and white can
To highlight the characteristics of the original ecology of the product
Cover illustration
Divide in red and green colors
Minimalist style
Created a tea -tasting atmosphere
Make the product on the dazzling shelf display
Can also have a strong recognition
Uniform packaging vision from the inside out
Simple dark black gift boxes are more impactful instead
Designed by the ring hollow area
“Double Open” structure
Cleverly highlight the inner box products
Enhance the interesting interaction with consumers
Tea garden past
VIA: Qinggou Packaging Research Room
This tea garden past
White Tea Series
The brand presents more is the emotion given by tea
And the concept of “yearning for a cup of tea”
It shows that the tea itself is created by the heart and the precipitation of time
Four different categories of tea packaging
Extracted the traditional Chinese color as the picture background
Let people feel it visually
Elegant Oriental Charm
At the same time, it is convenient for consumers to distinguish the taste
In addition on the box packaging
The simple style is designed with ancient book type boxes
Combine
Layout layout of white space
When you open the gift box
There is a feeling of reading ancient books
The inside page is accompanied by tea -related text information
Before tasting tea
May wish to understand the historical story of tea leaves ~
Upper and lower layered screen layout
National wind illustration depicts
Flower vegetation related to tea
Simple contour rendering with auspicious elements
Make the overall vision
Clean and beautiful
Further echo the “Slow Sigh Tea” life pursued by the brand
The lower half of the gift box is product information
The font design of the golden hot printing process adds a sense of high level
Appropriate whitening skills
Looks more comfortable and natural
The bottle design of the round aluminum can
Bottle cap
Embedded structure display
Visual experience of forming dual packaging
Simple label sticker plus the surround of flowers
Explain the unique oriental aesthetics
For many tea enthusiasts
The mood of tea tasting is “quiet”
The leisurely fragrance of each bite of tea
Come
Express the pursuit of a quiet life
As well as implementation
Spiritual sustenance
These two groups shared today
In the uniform style
Differentiated
Re -interpret the beauty of traditional Chinese culture
Illustrations that are not publicized without publicity
Interpret the “beauty of artistic conception” of tea
in addition
New generation
Cognition of traditional tea packaging
Not because of “tradition”, tea is only suitable for the old style style
In the background of the new era
More and more return to nature, real tea packaging
Instead
Expressing a life attitude and realm of life
~
Tea packaging